The Smarter Web Company, a UK-based company that designs websites and does digital marketing, is quickly becoming a major player in crypto treasury management. This week, it made the news for two big reasons: it got a huge £41.2 million funding round and bought $20 million worth of Bitcoin to add to its reserves.
The US OTCQB market lists the company under the ticker TSWCF. It is quickly becoming a wonderful example of how traditional businesses are changing their long-term strategies to include digital assets.
The funding raise, which came mostly from institutional investors, shows that more and more people are interested in companies that are strategically aligned with Bitcoin. Smarter Web used a quick way called an accelerated bookbuild to raise £36.27 million. In this deal, big investors were offered shares quickly and without much publicity. Direct subscriptions brought in an extra £4.97 million. On July 1, these new shares, which cost £2.90 each, will officially start trading.
A few days after the company announced on X (formerly Twitter) that it had bought 196.8 Bitcoin for an average price of $103,290 each, this raise came. This one purchase was worth more than $20 million. The company’s long-term plan is to build up its Bitcoin holdings strategically over the next ten years and use what it sees as hard money to strengthen its balance sheet.
Bitcoin Holdings Go Up a Lot in One Month
June has been an amazing month for Smarter Web’s crypto goals. The company’s Bitcoin holdings have grown from 83.24 BTC at facetime to 543.52 BTC by the end of June, which is a gain of 460.28 BTC in just a few weeks. Five different Bitcoin purchases in a month show a strong and planned effort to build up the strength of digital assets during times of market instability.
Despite the increase in Bitcoin holdings, the company’s stock has been declining. On Thursday, shares fell 15%, closing at $3.56 after hitting a low of $3.19 during the session. Analysts say the drop is because of short-term worries about equity dilution and how speculative investors react. But the long-term plan could pay off for shareholders in the end, especially if Bitcoin keeps going up in value and the company is open about how it keeps and accounts for its crypto.
Since 2023, Smarter Web has accepted Bitcoin as a form of payment. The company launched its treasury initiative in April 2024. Its public stance on Bitcoin is similar to what well-known U.S. companies like MicroStrategy have done, which shows that small to mid-sized tech companies are starting to see crypto as more than just a side bet.
At a time when more institutional players are embracing Bitcoin as a hedge against inflation and fiat instability, Smarter Web’s approach is bold, timely, and could serve as a model for other tech-focused SMEs. Watch this story closely over the next ten years as it blends traditional business foundations with a forward-looking crypto strategy.
Also read: Ark Invest Trims Coinbase Stake as Crypto Stocks Soar
